MARKETING ASPECTS OF A SUSTAINABLE BUSINESS GROWTH STRATEGY
نویسندگان
چکیده
منابع مشابه
Business to business governance structure and marketing strategy
a r t i c l e i n f o Keywords: Channel governance structure Marketing strategy Business to business marketing This study tries to find an answer to the question: Are different marketing channel governance structural dimensions equally conducive for different marketing strategies? The results from an empirical study suggest that different dimensions of channel governance structure may not be eq...
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ژورنال
عنوان ژورنال: Economics and Innovation Management
سال: 2020
ISSN: 2587-5574
DOI: 10.26730/2587-5574-2020-4-47-52